Case story - Environmental Awareness Initiative

	Project Connect-To-Protect, an online environmental awareness tool for all Nokia employees under the auspices of a WWF (Worldwide Fund for Nature)-Nokia agreement.
	Challenge WWF and Nokia had ambitious plans for the online tool as a principal channel for environment-related communication to Nokia's employees around the world. How could we help them make employees aware of company environmental policies and their personal impact on the environment, and also develop a better understanding of wider environmental issues, to ultimately reduce their environmental footprint?
	Solution Connect-To-Protect called for a proven instructional strategy: Awareness, followed by Learning, and then Action. In the first stage we simply introduced specific environmental issue and addressed possible user indifference and the myth that individual actions made no difference. Once concern had been developed, we created game-based learning, multimedia presentations, online calculators and other tools to delve deeper on specific issues. We also built a custom Learning and Content Management System to manage the community, including a Leader Board where users could see where they ranked compared to colleagues around the world, and catchy e-cards that were sent out every time a new learning object was added. Finally, in the Action stage, we suggested active steps that users could take at home, at office and with WWF. As a result of this in-depth user engagement, the initiative has been a great success, and is now in its 5th year of operation.
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