Case story - eAwareness

	Project A multimedia learning program to educate stakeholders about the dangers of doping, created for UEFA (Union of European Football Associations)
	Challenge How do you persuade performance-obsessed soccer professionals that performance-enhancing drugs aren’t a good idea?
	Solution The problem with combating doping in sports is that doping drugs work. However these short-term benefits are far outweighed by health risks, and go against the very spirit of sport. To educate players, coaches, and doctors about UEFA’s highly technical anti-doping material, we first broke up the content into smaller easy-to-digest sections, and wove the information around real-life scenarios relevant to the target audience’s life. The scenarios were then presented in multimedia modules that combined still photographs, voiceover, video and even celebrity sound bytes In the face of contradictory information on doping and its all-too-obvious benefits, this multimedia resource has an important role to play. By making technical material readily available as eLearning modules, we created a resource that will serve as a powerful educational tool, for years to come.
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